Voucher codes, also referred to as discount codes or even promotional codes are an increasingly popular method of getting a discount on the cost of your shopping online but what exactly are they?!
In theory, online voucher codes are the online equivalent to paper coupons which were popular in the past before the rise of online shopping. A voucher code is series of characters, typically a word or a combination of letters and numbers which you input into the website of a retailer during the checkout process. The voucher code will be applied to your order and the discount offered by the code will be deducted from your total. This is generally at, or one step before the payment step of the check out.
Voucher codes which are most used include those for discounts off the total cost of the purchase, such as 10% off or 20% off, free delivery which generally makes standard shipping of your order free but the popularity of free next day delivery voucher codes is continuing to grow and finally voucher codes which add free products to your order. The latter is most apparent in beauty stores with ‘gift with purchase’ GWP products being added to the order upon the use of a voucher code.
Voucher codes almost always are only available for a limited period only and this is where the term “promotion code” comes from as the codes tend to be around for the promotion of a certain event before expiring.
There are many ways in which a customer can find a voucher code for their purchase; promotion codes websites, by signing up to the email newsletters of their favourite retailers, social networking sites and many partner sites offer exclusive discount codes for their visitors.
Voucher and discounts codes are not just available for those who are doing their shopping online! Restaurants especially offer an array of voucher codes online which can then be printed off and then used at the restaurant, generally these are vouchers for a free course or for a free meal when another paying customer pays for a meal. Beyond this further new technology has led to an increasing number of retailers offering mobile app friendly voucher codes which customers can use in the store with their smart phone. The use of this particular type of voucher code is set to expand over the near future.